FASHION RESEARCH LIBRARY

GENIE WU

HELLOTHIS IS GENIE WU. I’M A GRAPHIC DESIGNER SPECIALIZING IN BRAND IDENTITY AND TYPOGRAPHY.

SELECTED WORK

FASHION RESEARCH LIBRARY THE FRICK COLLECTION JOYFUL!

INNERCITY ARTS AIRE DE BARDENAS FOOD FOR THOUGHTS

SOURCE MATERIAL MIU MIU WOMEN’S TALES
MOCP

FASHION RESEARCH LIBRARYBRAND IDENTITY, 2024

The Fashion Research Library exudes a sense of sophistication, precision, and modern archival elegance. The visual language feels meticulously structured yet fluid, striking a balance between historical depth and contemporary minimalism. The clean, grid-based layout and refined typography create a scholarly, almost museum-like atmosphere, reinforcing the idea of research and discovery. At the same time, the dynamic layering and interactive elements introduce a sense of movement and evolution, mirroring fashion’s ever-changing nature.
The color palette and design choices contribute to a feeling of restraint and refinement, reminiscent of high-end editorial design or a luxury fashion house’s branding. The use of negative space, sharp contrasts, and precise typography gives it an almost architectural quality—like walking through a digital gallery of fashion history. The experience feels intellectual yet visually stimulating, inviting users to explore and uncover narratives within the archive. The logo is inspired by the proportions of standard paper sizes (A0, A1, etc.), reflecting the structured ratios found in print design. It also evokes the visual rhythm of publications laid out on a table in varying sizes.

SPECIAL THANKS TO:
ROY TATUM

geniew.work@gmail.com