GENIE WU

HELLOTHIS IS GENIE WU.  I’M A GRAPHIC DESIGNER SPECIALIZING IN BRAND IDENTITY AND TYPOGRAPHY. SELECTED WORK

FASHION RESEARCH LIBRARYTHE FRICK COLLECTIONJOYFUL!

INNERCITY ARTSAIRE DE BARDENASFOOD FOR THOUGHTS

SOURCE MATERIAL MIU MIU WOMEN’S TALES
MOCP MORE ABOUT ME

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JOYFUL!PACKAGING DESIGN, 
BRAND IDENTITY, 2023
Joy has introduced the flavors of Taiwanese cuisine to the local neighborhood, with a special focus on its renowned street food. Joy is a cozy, community-oriented establishment where people can come together, share moments, and connect over delectable and heartfelt Taiwanese specialties. Joy's ultimate goal is to bring more joy and happiness into the daily lives of every customer.
SPECIAL THANKS TO:
MONICA SCHLAUG, 
KERRIE CHU
VIEW FULLCASE STUDY

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JOYFUL! SET



MAINDISH

SIDE DISH

APPERTIZER

BEVERAGE PACKAGING 



 










FINAL PRENSENTATION

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