THE FRICK COLLECTION
BRAND IDENTITY, 2024
The Frick Collection, based in New York City, is a prestigious cultural institution known for its dedication to preserving Renaissance art and history. It combines the elegance of a historic setting with a mission to educate and inspire. The Frick Collection blends classical art with a modern commitment to accessibility and education. The keywords for this project are: elegant, refined, timeless, cultural, prestigious and classic.
LogoType
The logotype blends serif and sans-serif elements, reflecting the institution’s dual identity of tradition and modernity. The serif typeface evokes elegance and history, aligning with The Frick’s classical roots, while the clean sans-serif characteristics, introduce a contemporary touch.
POSTERS SERIES
STATIONATY SYSTEM
Museum Newspaper
WEBSITE ON DESK
WEBSITE ON MOBILE
SPACIAL DESIGN