GENIE WU

HELLOTHIS IS GENIE WU.  I’M A GRAPHIC DESIGNER SPECIALIZING IN BRAND IDENTITY AND TYPOGRAPHY. SELECTED WORK

FASHION RESEARCH LIBRARYTHE FRICK COLLECTIONJOYFUL!

INNERCITY ARTSAIRE DE BARDENASFOOD FOR THOUGHTS

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THE FRICK COLLECTION
BRAND IDENTITY, 2024
The Frick Collection, based in New York City, is a prestigious cultural institution known for its dedication to preserving Renaissance art and history. It combines the elegance of a historic setting with a mission to educate and inspire. The Frick Collection blends classical art with a modern commitment to accessibility and education. The keywords for this project are: elegant, refined, timeless, cultural, prestigious and classic. 
LogoType
The logotype blends serif and sans-serif elements, reflecting the institution’s dual identity of tradition and modernity. The serif typeface evokes elegance and history, aligning with The Frick’s classical roots, while the clean sans-serif characteristics, introduce a contemporary touch. 

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