GENIE WU

HELLOTHIS IS GENIE WU.  I’M A GRAPHIC DESIGNER SPECIALIZING IN BRAND IDENTITY AND TYPOGRAPHY. SELECTED WORK

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MESUEM OF CONTEMPORARY PHOTOGRAPHYBRAND IDENTITY, 2022
The objective is to revamp the visual identity of an established museum, aligning it more closely with its core values. The redesigned logo embodies the essence of photographic reflection, symbolizing the interplay between reality and the images captured by diverse photographers.   
     This is achieved by dividing the circular lens in half and creating a reflective shape with two semi-circles, illustrating the dynamic relationship between the real world and the artistry captured through the lens.
SPECIAL THANKS TO:
SIMON JOHNSTON

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PROCESS

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